Content Creating Overview with Zsari d'Javanneh

[00:00:06] It's a Jacked Up Review Show It's a Jacked Up Review Show

[00:00:30] I'm Rho Sully and as always we have just opened up the floor to so many different roundtables

[00:00:51] from dating lifestyles to business advice and the one the only, Zsari dJavanneh

[00:00:57] is here and I encountered her from a mutual friend, Bree Shoemaker who has been on the show previously

[00:01:04] and I was like well hey she clearly has her voice she clearly has her model and I might as well just

[00:01:12] let her promote her brand. Well I definitely appreciate it because I have a lot to say.

[00:01:19] Yes and I always love these chats it's like anyone who says they got it all figured out

[00:01:24] they're just kidding themselves. Yeah no absolutely not. How can you with different apps,

[00:01:30] different platforms pretty soon there's going to be five new social media or video creating

[00:01:35] and devices no one's heard of but yeah I'm sure. And they're changing their vps and content so

[00:01:43] pretty soon the blogs that are giving advice will be outdated within like the year

[00:01:47] maybe even a month. Yeah definitely I definitely do agree.

[00:01:54] And but I would love these roundtables because we try to go beyond just the speculation and just

[00:02:01] actually just look at what we've read about and read it back to each other in our voice.

[00:02:11] But so you've been at this for a while and you're a graduate of Ithaca College in communication

[00:02:18] management. Why did you pursue just so many things from marketing to television and radio?

[00:02:29] Well it's just really funny because before I decided to go to college my major was actually

[00:02:36] TV and radio and then my minor was communication management and design to be honest I really

[00:02:42] don't really know what that meant because I was taking event classes because they had those

[00:02:48] because I love events. But before TV I wanted to be an OBGYN because I thought I wanted to be a doctor.

[00:03:02] And yeah I have family members who are going into that it is you pretty much know from that

[00:03:09] point on like just how what are it clicks you know it's like yeah and the thing is when I was in

[00:03:14] high school I volunteered at one of our local hospitals in Maryland called Holy Cross and they

[00:03:22] had a program where we could I guess it's like high schoolers and we signed up and if you wanted to

[00:03:31] be in different departments of the hotel of the hospital then you could be there for the

[00:03:38] entire summer I think. You know still a little bit of a blur but I wanted to be in labor and

[00:03:44] delivery and I pretty much was working probably a couple days of the week at the front desk just

[00:03:53] checking people in and discharging people and I was just like oh my gosh this is so cool.

[00:03:58] And then eventually after I got more experience in there they allowed me to

[00:04:06] see actual births. Oh man. So I mean that was very fascinating I think

[00:04:15] what this is completely different than anything I'm doing now but this was really fascinating to me

[00:04:21] because the one that I saw was a C-section and I was in the middle right behind the doctor

[00:04:28] and the med students were on the side like they were standing back and I was just in the middle

[00:04:34] just like what's going on and I can never forget the smell of like chopping or like sawing skin I don't

[00:04:42] know whatever the term is for that and I was just like hmm I don't there's a lot of smells in here

[00:04:49] I don't know if I want to do this. At least you saw it in the fold though as opposed to

[00:04:56] I'm unsure or I'm getting too many opinions now I got to make a choice that I'm not sure I

[00:05:01] is the best one. But it's funny because there was also I think he was the the surgeon that's in

[00:05:08] obstur- who does the C-sections and he was giving me advice and he's like oh you really have to

[00:05:18] want to do this and it's a lot of work and blah blah I don't know if he was trying to sell

[00:05:23] us to me or tell me not to do it but whatever it was it was enough for me to be like yeah I don't

[00:05:28] really think I want to do this. So I'm pretty sure my parents were like what what kind of sudden

[00:05:36] change is that you want to be in TV and radio? What kind of nonsense is that? But that's how I

[00:05:42] ended up in school and to be honest for the longest I didn't even realize I feel like when

[00:05:49] I was in college I was experimenting a lot of different things and this is part of where my

[00:05:55] entire creative journey happened because my major it was TV and radio. Radio was mostly just

[00:06:07] audio production and learning how to edit audio but I always liked that more than being on a

[00:06:15] camera and my school also had a tv station so all the students you could sign up for

[00:06:23] where's show you wanted to be on and I just never felt like I belonged at any of those

[00:06:29] and it was also real. It was and I was just like I don't really know y'all because I feel like I

[00:06:35] just wasn't as close to people within my school that school of communications as opposed to all

[00:06:43] my other friends were literally in health sciences and the other stuff and I was just the one creative

[00:06:49] one and I'm like look I'm well-rounded okay I want to experience different things but

[00:06:55] I just really wasn't inspired when I was there however I was also the president and choreographer

[00:07:02] of one of the dance teams so I feel like I put a lot of my energy into that and that was me

[00:07:07] learning how to edit audio better and I love that because when I'm watching and dances and

[00:07:13] I'm listening to music I'm like yeah this should be a pause right here and maybe an ad lib could go

[00:07:19] right here and then I would be doing that and then play it for my team and they're like what

[00:07:25] what is this soundtrack? Look you're like and they're like they're focusing on this lifestyle

[00:07:33] and you're you're getting out all the pie charts and the power points. You don't understand the vision

[00:07:39] okay because that's just like how my brain was working so a lot of my college years was mostly

[00:07:45] in auto production and also being afraid of being in front of the camera because I honestly

[00:07:52] hated being in front of camera. It's a very unusual thing it's like you get this attention

[00:07:57] and at the same time you get too close to it. Like just people in when you're first starting off and

[00:08:05] if you are a shy person to you then you're you're very self-critical of how you look how you sound

[00:08:11] and I hated my voice everyone will be like you did a great job and you're like thanks

[00:08:15] I don't want to ever do this again oh my god I hated it but I thought it was really good

[00:08:24] behind the scenes and that's what I was telling people forever. I'm like I'm behind the scenes

[00:08:28] behind the camera I can produce it don't put me in front however I feel like a lot of people saw

[00:08:34] in me that that's what I would end up doing. It took me a very long time before I got there

[00:08:41] but that's that's how that college years you're here now it's funny because I've been telling

[00:08:49] my parents recently I'm like look you're seeing everything that I'm doing in vision 127 now

[00:08:55] I'm finally living out you know I'm putting my degree to use okay it just took multiple steps

[00:09:03] probably more than we liked but it took many many years before that and even then that's

[00:09:09] that's just like the beginning of the journey because I haven't even gotten there

[00:09:16] but at least you're comfortable just talking about this I see so many who are like I don't

[00:09:21] they don't want to pull back the curtains at all. Oh I have no problem because

[00:09:29] okay I'll just I'll just give you the rundown of everything so when I was experimenting during

[00:09:37] college it first started off I was making afrocentric jewelry which was mostly bracelets necklaces

[00:09:47] and I was like oh I can also sew I'm not that great of a seamstress but I was trying to

[00:09:56] create all this different stuff but I realized that it was taken too long to do the stuff and

[00:10:02] there's too much work to do it and then my friends were helping me to make the the bracelets and

[00:10:09] we have a thing in Africa called waist beads and there's actual tiny beads so can you imagine like

[00:10:16] a 30 inch shrink of beads that you have to like put oh my god I was just like I can't do this

[00:10:25] but everyone loved the stuff that I was doing

[00:10:29] but I couldn't figure out how to actually monetize it I mean I was trying to sell it but everyone's

[00:10:35] saying that they wanted it but they never bought it and I'm like well this obviously is not working

[00:10:41] yeah that's a lot to take in is like

[00:10:47] I have the time I don't even know how anyone gets an honest opinion if they're not even

[00:10:51] doing some stats or looking at the psych traffic is like you gotta unfortunately look at all

[00:10:56] different barriers it's otherwise it says helpful as like maybe a job interview where someone told

[00:11:02] you a white lie you did good just not know who we're looking for I'm like but really that's me

[00:11:08] or really that's me being nice you weren't right at all and this could use a little work in this

[00:11:13] in that area but because you you were being nice so to speak you just misled us

[00:11:19] yes thinking we got this part covered when you really just did me a complete the service

[00:11:25] because now I'm going to repeat that formula at five more networking events and it's a turn off

[00:11:30] it's not yes I mean and what do you think many can learn from job interviews now because

[00:11:38] so many times people would be like ask this ask that and I would get cut off like

[00:11:44] if I didn't say this or that magic word like

[00:11:48] it's like not who they're looking for like you can say this and that but they've already

[00:11:52] made up their mind that that they're either doing a shortcut or they've been told strictly

[00:11:56] from above management you know if they don't have this or if they don't get our attention just

[00:12:02] you know good day you know um well to be honest I I don't really know because I struggled

[00:12:11] during interviews um I moved to Dallas at the end of 2022 and I graduated from grad school in May

[00:12:21] you were coming post COVID out of university man that's um was there a lot of online courses

[00:12:30] well it was actually hybrid because I graduated from college in 2019 and then oh COVID

[00:12:37] and then I just felt so like useless so then I applied to grad school and got in

[00:12:44] so started in 2021 it was literally a 10 month program and I honestly I did it so that I can

[00:12:53] actually learn marketing better because I'm like I'm very entrepreneurial I want this to work for me

[00:12:58] but there's gotta be something that I'm missing when it comes to marketing

[00:13:04] because yeah and then and I mean I feel like I did learn a lot of different things but

[00:13:09] I feel like also a lot has changed in marketing since I was in school that I'm in debt for but

[00:13:17] yeah but it did take me a very long time to get a job because my best friend from since sixth grade

[00:13:28] we moved here together but she had moved to Dallas like six months before me and she like she decided

[00:13:35] she wanted to move here her job already um had like transferred here so she was already secured

[00:13:43] but for me I was struggling for so long um I didn't get my new job until October of last year

[00:13:52] so I was doing you know side gigs and stuff but it just wasn't enough

[00:13:58] just wasn't enough I was just barely getting by to pay the rent um but

[00:14:03] I feel like I didn't even have that many interviews in that process it was just a whole bunch of

[00:14:08] nothingness are you available versus do you want to do this or you're our guy or you're our gal

[00:14:16] and it was actually okay so before I got this job this was the third offer that I got

[00:14:23] the first one was at some country club in Arlington somewhere

[00:14:30] um I didn't even know I didn't know how I was my roommate she knew someone who was like oh they

[00:14:37] need someone to work there um and they were offering me like $18 an hour but it was funny because

[00:14:46] when I met up with the I guess the hiring like the boss she was first of all she was younger

[00:14:52] than me it's just like 25 that's the time I was like how the heck is your parents just gave this

[00:14:57] you must be nice it's great for you um but she was like because you have a master she's like that's

[00:15:03] the highest I can go what an insult yeah and it's hard when we find that out I mean it's kind of like

[00:15:13] you don't have to be tall to be necessarily bright you know you could be even dumber

[00:15:19] you know it's it's interesting how we we have all these other preconceptions that really

[00:15:23] don't have anything to do with anyone and yeah okay it didn't seem to carry enough it can be

[00:15:30] also intimidating it's like well okay regardless of your age you know do you have the experience or

[00:15:36] do I have more experience but I happen to be a technically a step below yeah I don't know I

[00:15:44] feel like she was like you're probably too over qualified I'm like look I need anything okay

[00:15:49] it's not anything because the second job offer I got was where it was from

[00:15:56] I think a youtuber had created uh business there were so many of those in the 2010s

[00:16:04] it was like man why didn't I go to college this person just found me you know I might have a degree

[00:16:10] but they just summed up all these other shortcuts that I wish I had learned in class

[00:16:15] yeah so this the other offer I got was from this guy who's teaching how to what is it called to dropship

[00:16:26] and I guess he was successful like on youtube and then decided I'm gonna create a whole service

[00:16:32] for this and he had all these people in the office it was first of all I was very confused because

[00:16:42] for the pay it was it was like six days a week from from 10 to 6 there really wasn't much

[00:16:51] flexibility in there and I was just very much like are you sure like I don't know and when they gave

[00:16:58] me the offer I was happy that someone wanted me but I also was like I don't know if this is

[00:17:06] what I want to do I feel like I'm not going to have any freedom because what's the point

[00:17:12] it's and also I'm doing all these other things with trying to build up my business and stuff

[00:17:18] and you want me to also take up my weekends to teach people how to dropship like that's crazy

[00:17:27] yeah and then literally two weeks later or like a few weeks later is when I found my actual job

[00:17:34] and I applied on indeed I think the next day I got a call I got a response the next day from

[00:17:43] the operations like HR and I talked to her on the phone the next day she's like can you come in for

[00:17:50] an interview went in for the interview they loved me they're like okay do this assignment

[00:17:55] because it's the marketing and events and they're like oh they want to see

[00:17:59] how good my graphic design skills are so I did the assignment and came back the following week to

[00:18:05] meet the boss and like another person on the team I showed them the assignment they were blown away

[00:18:13] I think two days later they gave me the job and I was like oh this is what I needed and now I

[00:18:19] literally love my job it's very flexible because they're even very supportive of what I'm doing

[00:18:24] with you know my business and stuff so that's great but I feel like when you're in the process of

[00:18:32] when you're in the job market there's moments where you just feel like you should just take anything

[00:18:38] but I also feel like if you do wait it out and if you are a little bit more specific

[00:18:44] on what you're actually looking for you will find that nice because it literally came out of

[00:18:50] nowhere and I'm eternally grateful for the job I have because now I feel like I can actually

[00:18:57] have some money to do the stuff that I actually want to do

[00:19:02] there you go um so uh this was with uh the after school all-store all-stars in north Texas

[00:19:12] nice and they worked with americorps and a bunch of other

[00:19:16] uh recreational facilities um what do you think makes them stand out um so after school all-stars is

[00:19:26] a nonprofit in deep ellum actually there's a whole neighborhood of nonprofits in deep ellum

[00:19:34] that's true it's very random to be honest it's like near green light and bottle blonde or all the

[00:19:41] places that people forget it's right behind it um but it's a program that really focuses on middle

[00:19:47] school children in dfw so we have seven schools um five in Dallas no four in Dallas one in fortworth

[00:19:59] and two in a Lancaster and it's literally just an after school program for two hours

[00:20:05] a day from Monday through Thursday and we always just talk about the fact that middle school is

[00:20:12] an age where kids are kind of just left behind because there's a lot of programs for elementary

[00:20:18] school your imagination which is as good as saying don't do anything I don't approve of but

[00:20:25] I haven't told you what I do or don't approve of it's like well kids got to be able to do something

[00:20:29] to free their mind in between doing homework and going to class and everything else that

[00:20:37] kids do eating chores social life yeah because this is also the the age range where kids are

[00:20:46] they're going through puberty and they're they're just suffering they have a lot of attitude

[00:20:53] there's just a lot going on and if no one if there's no adults actually trying to to mend this

[00:20:59] yeah how they're reacting they're gonna go to high school just unprepared for almost getting to

[00:21:05] adulthood so that's what we do so that's why I'm like I really do you like what we're doing

[00:21:11] because I'm like okay I think about myself I mean I feel like I was okay in middle school

[00:21:16] a lot of people have terrible experiences but I'm like I lucked out but yeah I mean

[00:21:21] not our own sports net and there were so many people I'm like what happened you know

[00:21:25] that did you eject a car did you do something dumb did you drop out you know it's like you

[00:21:31] have so much potential so a lot of what the programs that we do we teach them

[00:21:39] droning there's a lot of like coding that they had to learn there is health and wellness so

[00:21:45] there's cooking that cooking is valuable how to cook a lot of social class teaches yeah

[00:21:55] what else are sports I'm trying to think because we just had a big event of like our four main things

[00:22:01] that we do yet art you know just all the different things so kids can just experience different sides

[00:22:07] of what's happening in adulthood but they may want to do in their career and I don't and

[00:22:13] we're also not trying to tell the kids that oh you have to do this in order to get into college

[00:22:18] but we're like but it can also be whatever career path you want to go to you don't have to be

[00:22:25] college so thank you trying to give them the necessary skills because I mean because I think

[00:22:31] about I feel like in 20 years from now I'm like well kids will be going to college

[00:22:36] like well my kids be very entrepreneurial too like I don't know good question

[00:22:43] yeah so it's a lot to take in it is a lot what what do you think is a very underrated likes

[00:22:55] confidence booster that makes you just get up in the morning get ready to do all the

[00:23:02] various promotional videos and even organize some of your own interviews on your instagram channel

[00:23:10] my own motivation oh I don't know

[00:23:16] you're pretty energetic might say um well I think because I've been trying to

[00:23:26] well over the years I've been teaching myself how to

[00:23:31] be more in front of the camera and I've also been in a space where I'm learning more about myself

[00:23:40] and what it is that I want my audience to see because I'm a creative myself and oftentimes

[00:23:48] like I'm doing all these interviews but also like I have a lot of other creative things that I do

[00:23:53] but I'm looking at what I'm creating to be what can I this is what I've been looking for so

[00:24:00] I'm gonna figure out how to create it and it's I feel like now it's finally getting to the point

[00:24:06] where more people are noticing it and are appreciating my vision for everything

[00:24:13] so that's really just what just keeps me motivated and especially when people are excited

[00:24:20] because I have people traveling to me like 40 minutes or more wherever they are just to do an

[00:24:27] interview and and at first like I was like why no no don't do that you know but like I also appreciate it

[00:24:36] but a lot of creatives that I have meant they say that people just want to talk about themselves

[00:24:43] may you write what I do too so so I'm like if you want to come and just chat with me

[00:24:49] because the interviews are not very long and I'm actually trying to make them shorter

[00:24:55] but this people are enjoying it so far it's a tough balancing hard it really is

[00:25:01] but I feel like that's just part of the motivation just other people

[00:25:06] finally recognizing what it is that I'm doing and sure yeah well and

[00:25:15] what do you think what do you like most about all these Instagram tools that weren't here

[00:25:19] a few years back it's like now we got different ways to add text video and even different resolutions and

[00:25:31] stuff you can do just from the tip of your phone you know um well I definitely I appreciate

[00:25:37] that it's a lot easier to edit if you are not someone who was trained in editing

[00:25:46] yes you know because I remember when I was first starting off and especially when I was also trying

[00:25:52] to look for jobs and they'd be like you have to have all this experience in editing on premiere

[00:26:00] pro and final cut pro and I'm like I don't I don't know how to do that yeah I didn't pay attention

[00:26:07] to that class in school because I didn't think I was going to end up using it but now we have

[00:26:13] tools like cap cut I use canva for absolutely everything you can edit videos on canva so

[00:26:20] like there's a lot of more opportunities now for people to create and we're also in a digital

[00:26:27] age where I feel like things don't have to be as pristine either like you can literally do the bare

[00:26:34] minimum and people will still look at your video if you get anyone's attention that's already kind of a

[00:26:38] win yeah so I'm like but for me I still want to be able to provide equality true because I want

[00:26:46] what I'm creating to last and not just being something that people are like oh that's what

[00:26:52] she used to do back in the days like no I want them to come back to the first episode

[00:26:55] what creators connect and you're like oh my gosh look at where she's she's grown since then you know

[00:27:02] yeah just as long as anyone's shown any kind of progress hopefully someone's seen it

[00:27:09] so there's all kinds of things that kind of take up this whole side of things from boosting

[00:27:17] the marketing strategy to showing behind-the-scenes stories making a meme every monday

[00:27:24] doing other trends and engaging with a q&a session and there's this thing now called highlights you

[00:27:32] know on all these social platforms uh what would you say you recommend the most obviously you

[00:27:38] got to do a bit of all that and make time for it somehow but I don't think I really recommend

[00:27:46] just one thing because I think it really just depends on what your business is and

[00:27:55] also if you have the motivation to continue to create because I'm still I feel like now I'm finally

[00:28:05] making more videos and taking it more serious I used to just complain and be like I only posted

[00:28:11] one video a week and no one's looking at my page no one's following me like no one cares you know and

[00:28:19] I mean I see so many videos of people saying that you have to just keep on creating and I'm always

[00:28:25] creating for myself I'm creating because this is what I want to see and then the more I do it

[00:28:30] the more I'm like maybe I can tweak this and then start doing this a little bit differently

[00:28:34] and which is fine but I do think that a lot of people just have the idea where you have to just

[00:28:41] do all the different things like you can boost posts but sometimes I feel like Instagram you're

[00:28:46] boosting it you may get views but it does not necessarily mean that more traffic people

[00:28:53] yeah it doesn't mean that they're going to convert into sales or more followers like

[00:28:58] you kind of just spend your money for more impressions and more views you know and I'm

[00:29:04] I don't know and there's different add tools that you can use to really enhance all this

[00:29:12] but I feel like what is provided for social media it's low-key a scam but I might do some boosted posts

[00:29:19] like my event for next month maybe and see if that go and do something that I don't know

[00:29:27] um thanks you know well whatever you're comfortable with you know I it seems like

[00:29:33] I've even seen people dispute the whole how many hashtags to use and I saw a few different blogs

[00:29:39] saying if you want more interaction have over 10 and then from what but then having up to like

[00:29:46] five is also kind of quicker responding but it doesn't seem to always take into account

[00:29:52] what are your business profile versus uh how you have your followers set up so yeah um also

[00:30:03] like speaking on that there's a lot of videos when because even today I think I was searching

[00:30:11] I guess like different methods to like keep the the non-followers that watch my reels I'm

[00:30:22] people that are giving the advice are like well maybe you need to do a get ready with me

[00:30:26] and it's always just like and especially girls making content they're always talking about like

[00:30:33] skincare and selling products of like I'm like I'm not that kind of girl and also this is

[00:30:40] a business page that's more service-based and you guys coming to my events based

[00:30:48] to like so how do we do this for people that are actual business owners and give

[00:30:55] good advice that they can actually use honestly I'm thinking about this now I might

[00:31:00] I might use that for something

[00:31:06] oh no I was like maybe write that I could turn it into something

[00:31:10] coming Monday just got

[00:31:14] I just thought of something yeah but that's

[00:31:19] yeah just having more things that are actually aligned with people that are starting

[00:31:24] a different type of business than our product-based business because it's very

[00:31:28] different because I've also tried that before and realized that was not for me because it's

[00:31:32] too tedious like editing is tedious but at least I can I can stop and I can hold off

[00:31:40] hosting something but you have to make a product and then someone

[00:31:46] you have to ship it by the next day that's a lot like I can

[00:31:50] I did that and I did not like it

[00:31:54] yeah I wish there was a shortcut with creating your own materials and discounts on shipping

[00:32:01] for those who do it commonly I don't I really don't know how many who have done it for years

[00:32:05] doing the third party resellers

[00:32:08] mm-hmm yeah I don't know either I mean kudos to people that can do that I remember there was a

[00:32:19] time where I used to see these photos of these girls sitting in their living room and their

[00:32:25] entire floor is filled with like packages that they're gonna ship off I'm like oh my god that

[00:32:32] just looks like so much money they just made but I would just think about how much labor that

[00:32:36] cost and how much labor that just how much time that took just to do that like no so now I'm like

[00:32:44] I'm working smarter not harder there you go yes where did the 127 in your brand come from

[00:32:54] so 127 is an angel number that means manifesting your dreams into reality

[00:33:01] and I got it tattooed on my wrist

[00:33:05] nice commitment two years ago very much and the thing is I've been seeing this number in my entire

[00:33:11] life in different places and the first time I noticed it was like at one of my aunt's house

[00:33:18] and my cousin and I were watching I didn't know I was pregnant this is the days when I wanted to

[00:33:25] open up and I remember when like we'll be in bed and those episodes used to come on really late

[00:33:34] at night and I'm returning to the cable clock and it was say 127 and every night I will always see

[00:33:42] it my why do I always see you 127 and then eventually I realized that the the address of

[00:33:50] the house was 127 00 and I was like oh that's crazy and then I started seeing the number or the time

[00:33:58] every day and so and then I'll see in in stores and on tv shows and I'm just like this number has

[00:34:07] to mean something for me to see everywhere because it's just like you know your mind is you know

[00:34:13] it's like you're driving and you're looking for red cars oh no and then you just start seeing

[00:34:18] red cars everywhere that's that's like me and 127 so I ended up getting this tattoo just to remind me

[00:34:25] of its meaning because I felt like it meant something this can't be coincidental anymore

[00:34:30] yeah I was like it really can't be in my and also because can you hear my dog in the back no

[00:34:35] absolutely not okay great because she's I don't know what she's barking at um but yeah so she's

[00:34:44] barking because she's a big fan of your brand there's a dog outside and barking and she's got

[00:34:50] instigate fortunately listeners will be happy to know they can't hear any of that annoyance

[00:34:57] okay that's great um but yeah like I was saying 127 I've been seeing it everywhere um and

[00:35:05] because I've actually had so many businesses that have done leading up to vision 127 and

[00:35:12] they always failed they failed in that I didn't want to do it yeah underperformed they didn't

[00:35:21] fail because I'm like I didn't continue but we're also honest okay no it's fine I just didn't

[00:35:25] continue it because I was like I don't want to do this anymore um creating physical products so

[00:35:33] me calling it vision 127 was for me to be like okay this was my vision I have a vision for

[00:35:42] what I really want to do and it's going back to my roots of tv and radio and event management and

[00:35:48] let's figure out if I can turn this into an actual business and instead of ask for permission or work

[00:35:55] yourself to death like you've done in the past uh I saw that you had used to have a website

[00:36:00] the branding pb.com that doesn't see the branding playbook is that still a thing or is that

[00:36:07] no of course not okay no but um that was it was pretty much the last thing I did before vision 127

[00:36:16] um because this is when I was still in grad school so this was two years ago

[00:36:21] um if I just say it very quickly I had a skincare business and that I started 2020

[00:36:28] did that for a year I was like oh my gosh I don't really like the process of

[00:36:35] creating well the creating it was fun but trying to sell it and not really knowing who my audience was

[00:36:42] and not really knowing if the products were really working the way that the ingredients said

[00:36:48] that it was supposed to work you didn't want to have any other liable yeah I don't want to be like

[00:36:54] I'm going to tell you this is I'm selling this stuff but I don't necessarily use it and

[00:36:58] that's always a tough trade-off it's like well I've been passed endorse it but

[00:37:03] and like I don't want to be that type of business owner who's just selling stuff and you don't

[00:37:07] you also don't feel like is useful to you so I ended up disbanding that

[00:37:16] but I was like you know what maybe I can just create the um the packaging for these products

[00:37:22] because I got a cricket machine you don't know what that is it's really a cutting machine and

[00:37:28] there's all these different settings that you could cut for t-shirts and vinyl and all these

[00:37:34] different levels and I was like I can do this I love using my cricket and that's where I created

[00:37:40] the branding playbook and which I think first of all I come up with very great business names

[00:37:45] I'm always going to come up with something um but that's what the brand of the time was yeah

[00:37:51] I'm like anyone like you have a business idea I was like let me think of something because

[00:37:55] I'm sure I can get you something that sounds cool but that's what I was doing during grad school

[00:38:02] and the reason why I stopped doing that because I was making t-shirts and then also like branding

[00:38:06] products I had she wasn't a bad client but she ordered like 100 box custom boxes the woman's

[00:38:17] logo was really intricate and it took a very long time to cut and then I had to paste it

[00:38:22] on the boxes that just took entirely too long I underpriced it

[00:38:30] and this was also during finals season so I'm doing all this physical work when I need to be

[00:38:38] studying and now she was resting me out and then eventually I was just like no I just can't do

[00:38:43] this anymore um so then I just stopped and then literally in January of 2022 yeah um was when

[00:38:55] I was watching some video from a woman named Marie or Mary Marie Forleo and she's the one who

[00:39:07] well I'm gonna say she's the one who introduced me to understanding what being a multi-pass

[00:39:13] is after I stopped the branding playbook I was like what is wrong with me there's got to be something

[00:39:19] wrong that every time I create a business or try to do something I always end up stopping

[00:39:25] and it just never ends up being anything and basically being a multi-passionate is

[00:39:31] literally having multiple passions pretty much equally and just you just that's just who you

[00:39:37] are there's a lot of creative people that are multi-passionate we'll return after these messages

[00:39:50] the jacked up review show podcast is honored to be part of the blind knowledge podcast network

[00:39:56] join anytime talk the talk and enjoy yourselves there's something enlightening for everyone

[00:40:01] with this crowd of cool cats check them out hey it's Brent Pope the host of Brentfuss with

[00:40:11] Brent Pope you've seen me on some of your favorite tv shows saying things like give it

[00:40:15] up Jimmy you got to sink this putt to win on Brentfuss with Brent Pope I sit down with guests

[00:40:19] for the entertainment world and we do it all over breakfast or should I say Brentfuss every

[00:40:23] week on Brentfuss you get inside Hollywood info and tips great breakfast recs and hoody debates

[00:40:28] most of all you get the most delightful 30 minutes of your week so dig in it's Brentfuss time

[00:40:33] listen at Brentfuss.com apple podcast or wherever fine podcasts are found

[00:40:38] do you ever find yourself thinking about who would win a fight between Goku and Superman

[00:40:43] hi I'm James Gavzian on the who would win show me and my co-host Ray ignore anything important

[00:40:48] happening in the outside world and debate fictional battles between characters from

[00:40:51] comics movies and video games we got a new show every week and almost always am I the winner

[00:40:57] not true Ray in the past we've discussed such matches as Captain America versus Darth Vader

[00:41:02] solid snake versus the iron giant classic matchups like Robocop versus Terminator

[00:41:08] and even the Muppets versus Sesame Street that one was crazy so if you're a fan of geek culture

[00:41:14] and love a spirited debate check out the who would win show wherever you get your podcast

[00:41:18] or check us out at who would win show dot com that don't even really realize it or

[00:41:27] it seems like it's a bad thing that you're you have all the different passions or you're

[00:41:32] too multifaceted and I just like I would rather have multiple things I'm good at than to

[00:41:39] just only do one thing for the rest of my life that's so mundane like I don't want that to be my life

[00:41:45] but basically it just made me realize that all the things leading up to Vision 127 were just

[00:41:51] hobbies in the moment that I found fun to do and I did it and was trying to turn it into a

[00:41:57] business but it wasn't meant to be one and that's my lesson from doing all of those

[00:42:04] different things and realizing I really don't I didn't have to do that and try to sell this because

[00:42:11] I didn't really see myself doing this for the rest of my life so so why would this be a business

[00:42:18] you know and at least you found out ahead of time versus you've been doing this for way too

[00:42:23] many years and it's eating up and it's the last thing you want is more stress depression

[00:42:30] and anxiety yeah but also when you're in your 20s is like you're just trying to figure out like

[00:42:37] who you are what do you what is it that you want to do what's your purpose and I was really just

[00:42:41] going through a phase in 2022 you're just like who am I I don't want to be by the numbers

[00:42:47] what is the reason right what is the reason for everything what is my motivation to get up

[00:42:52] this morning rather than make a dime um because I'm also very spiritual too so

[00:43:02] like I'm a Christian girly and I was just like I feel like God had given me the vision

[00:43:11] and I was like nothing makes sense that I'm doing now it's not bringing me to what that

[00:43:17] vision is like it doesn't feel like any past follow and I also felt like there's no job I could find

[00:43:25] that could create what vision 127 is and that was trying so hard and like I'm like I have to create

[00:43:34] this because it's gonna you know help me develop the skills that I used to hey back in the days

[00:43:42] however this is what I'm doing now so that's also part of my motivation is

[00:43:50] actually being faithful and you're like you know what this is what the vision was

[00:43:55] oh do you see her I do it's a beautiful duck um she's your biggest fan um so

[00:44:04] no these are some very key topics I think you have just brought up because it does seem like

[00:44:09] many will go to the university or just community college and they expect like

[00:44:16] points one two three to be there when they get to the end of the tunnel after two to four years and

[00:44:23] it's odd at the end really just just like any mentoring or tutoring it's just a suggestion

[00:44:30] you still got to find your own voice but like you say we don't really know it until we're

[00:44:34] actually in the thick of it and we're realizing I still don't know what me is or what my job

[00:44:40] profession should be yeah I feel like cause I'd be joking that it's a scam because I mean I'm in a

[00:44:52] lot of student day um but I feel like it's really just the the stepping stone for you becoming a

[00:45:01] young adult and just like this is all the different things that you could do with your life

[00:45:06] and it's oh and everyone's experience is different yeah there's nothing wrong with you like having

[00:45:12] like having some direction as to what you could be doing but in 2024 that's very different now

[00:45:19] because people are literally saying I have I'm passionate about something I'm gonna just

[00:45:25] create it my own or I'm actually going to find directly what I'm looking for instead of me having

[00:45:33] to go to college to try to figure out because school is really just you educating yourself on many

[00:45:39] different things like it's not preparing you for the actual real world because there's so many

[00:45:46] times like I wish I was back in college I feel like life is just great like yes I was in school

[00:45:52] but I didn't have the real life adult responsibilities like

[00:45:58] so you just want to break from just kind of listen to some cool person to follow

[00:46:04] like oh my gosh like it was it was a great thing but yeah definitely it's not for everyone so

[00:46:11] I don't know and I think it obviously does matter what your field is we don't want no

[00:46:17] stupid doctors so but I think if you're a creative no it's a good point too I do see a lot of people

[00:46:24] doing uh who were like victims of a scam that was pretending to be a college and it seems like

[00:46:32] people also make this unrealistic comparison that or just label that because I am this or that

[00:46:39] I have all the answers to this it's like well this person's only as good as their experience

[00:46:43] they may be good at this law degree or this doctor degree but you know it's their first year so

[00:46:50] you know there's no telling where they're gonna exhale at you know mm-hmm um I think that's something

[00:46:58] that for me I just always want to make sure that I stay humble and humble also just very self aware

[00:47:09] of just who I am as a person because even going to school for marketing I realize

[00:47:20] there's so many people on Instagram and TikTok that are trying to tell people how much

[00:47:26] how I can help you get 10,000 followers this method please join my webinar um you join the

[00:47:34] webinar and you're like oh this is all great information the one thing that you need to know

[00:47:40] then they're like oh buy my course or get this class or get a one-on-one you went for five steps

[00:47:46] and you're like I'm not sure I want the answer I just spent an hour here listening to you saying

[00:47:51] all this stuff yeah like I understand that this is the strategy for you to make your your sales but

[00:47:57] if you're gonna sell I do not like that model because yeah you're just selling people things that

[00:48:05] are you even for sure no you can do that like it's a lot of style and if you haven't delivered on any

[00:48:11] kind of even a quarter of substance just like and then from what I know about marketing it's

[00:48:18] constantly changing and what you could think works for you may not work for other people

[00:48:26] and you can't just guarantee anything and especially when it comes to views or followers

[00:48:31] because you can't make people follow you and and also these views and impressions those numbers

[00:48:38] make no sense to me because sometimes I feel like they're not real people that are watching

[00:48:43] videos because how is it that there are a lot of posts like how I just posted this video and

[00:48:49] it's got a hundred views one like huh that makes no sense to me so yeah absolutely if you don't feel

[00:48:59] like there's any sort of legitimacy then yeah it's just like

[00:49:06] thought it works for you I would discourage this yeah it is I want to connect with people

[00:49:12] first before we talk business my father has studied all kinds of marketing throughout his life and

[00:49:21] he did just the whole certain kind of brand ambassador stuff is like okay I'm not gonna

[00:49:26] be your friend and then sell you something it's just not it's gonna get awkward so I'm gonna

[00:49:31] try this kind of marketing and this kind of that's why he excelled at just like

[00:49:37] website kind of development where because there's always someone who needs it there's not

[00:49:43] some people are gonna put you out of work or challenge you because they're gonna do it all

[00:49:47] themselves but there's always going to be someone who's like hey I'd like to have an outsider's

[00:49:52] experience yeah be connected to my business but this is where it's also kind of it's just

[00:49:58] kind of annoying having there be kind of a luck in the draw is like well how do I know if this

[00:50:03] is gonna be a good year you know there's all this other kind of what ifs that play into it that

[00:50:07] you don't really want invading your life yeah and I think that's why like even me posting all

[00:50:15] these videos now all these interviews I'm just trying to remember the purpose of why I even

[00:50:22] started creating these interviews for the first place you still got your soul and your heart ticking

[00:50:28] because if I was just like I'm trying to get views like forget you people like

[00:50:34] that's just I'm going to anger everybody and not come downstairs and not gonna eat

[00:50:41] not gonna get any sleep yeah I just don't want to be that person

[00:50:47] because even there's a video that I want to make to but like I don't want to

[00:50:52] once my business starts to grow and get to the place that I'm actually looking to get to

[00:50:59] I don't want to become that person where I make it and then I forget where I came from and I forget

[00:51:06] forget why I even created all this in the first place because I mean I reached out to different

[00:51:14] influencers before to even do the show and I'm like look I know I'm under a thousand followers

[00:51:22] right now but what happens if I blow up beyond you and then you come back and you're like oh I would

[00:51:29] love to be yeah it's practically a still like I don't want to do that like because for me if

[00:51:35] even now and when I do get bigger because I will um if someone I love that gonna get an attitude

[00:51:44] right because if there is no if there will I can't I cannot do that or then nothing will ever happen

[00:51:50] you just always be in limbo just sad and depressed like nothing works for me well I really related

[00:51:58] to your story earlier where you were just like hey this I've given this my time I need to reverse

[00:52:04] course because I did so I do that I did that anytime I was at a job I was like okay I got a sense of

[00:52:11] the landscape and everything I'm going to try this out but then there were other ones where it's like

[00:52:15] okay it's been two hours here nothing is clicking you restated it different ways

[00:52:21] it's probably not a fit I don't think it has anything to do with how you're teaching it to

[00:52:25] me or how I'm paying attention it's just stressing me out you know it's not and I'm

[00:52:30] probably underperform because it's not it's not me so I yeah it is interesting having to just kind of

[00:52:38] you see so many people do the whole you didn't try hard enough or this isn't good enough it's like

[00:52:45] well if you have spent a lot of time on it it is okay to just say okay trying out this or that

[00:52:55] you know I'm trying out something else you know if I feel comfortable coming back to this I will

[00:53:01] but for now like it's yeah I did do the time and it didn't this is not clicking I don't know what it is

[00:53:09] that'd be another conversation for another day it is interesting having to just kind of

[00:53:14] remind everybody's like hey it's just you're not giving up but it is okay to

[00:53:22] instead of going through door number one or two let's go through the a third door let's

[00:53:26] let's create a third option here yeah that's what I'm I always do that you might as well

[00:53:33] instead of ask permission to exist you know yeah and it's also there's just a lot of trial and error

[00:53:39] you just have to keep on trying and see what stakes so that's what that's basically what I'm doing

[00:53:46] it is took me many years to get there and that's what I'm doing now I don't feel

[00:53:54] a sense of just I can't do it at all I'm just like well you have tried really have tried

[00:54:04] and I must say though that I'm pretty sure there's a lot of people when I first was starting out with

[00:54:11] the skincare business and then it just kept on turning into different things

[00:54:15] because I'll post it on my business page within on my personal page and you know share what

[00:54:21] you know all my story and stuff and I just know a lot of people were probably like

[00:54:25] ah here she go again it was something new it's always something new this year like why

[00:54:30] she always doing this but it was just like look maybe you're you're not trying to figure out

[00:54:34] what else you want to deal with yourself but I am I'm trying to see if this is what y'all

[00:54:39] like I'm sorry you're jealous I'm sorry you don't like me I'm sorry you're jealous

[00:54:43] I'm sorry I don't even know you and you decided to invade this conversation

[00:54:48] I don't know why we're here like I we only live here once like why can't I try to do things

[00:54:55] no kidding like the least I could do is be like hmm and also there's nothing wrong with that and also

[00:55:05] a lot of strangers will support you than your own closest friends or family so just like

[00:55:11] this is not for you anyways that's the other weird thing too what what have you noticed when it comes to

[00:55:22] like I've done this for instance with the podcast is like and I've kind of done this in general like

[00:55:27] okay I'm saying a lot of words and you're giving me a confused look which means none of this is

[00:55:33] making any sense and you don't have the heart to tell me this isn't making sense yet so not not

[00:55:37] predict your words or put you on the spot or make you look like a jerk but I'm going to talk about

[00:55:44] something else that does click with you you know like you're not a movie guy you're not a TV guy

[00:55:48] you're not a music person so all you know you listen to it but you you don't get detailed

[00:55:55] and that's okay this it's just not for you so I mean I see a lot of people kind of

[00:56:02] it kind of goes both ways it's kind of like I can be the teacher or I can be the student or I

[00:56:06] can just be in a certain area where I again you know again we all all different kinds of personas

[00:56:13] coexist when I when I promote a podcast I'm not expecting everyone to listen to it but I am at

[00:56:19] the same time trying to entertain and put on a good show make sure it's ready to listen but

[00:56:27] there's so many other factors that I still am going to encounter people who are going to

[00:56:31] like it but I know for sure to your earlier point they're they're not going to actually check out your

[00:56:36] business or check out your content so it's like okay that's a half success but I'd like to do better

[00:56:46] you were pretty good at just kind of summing up though that it's just the interactivity is just

[00:56:57] that's overall what what we're all looking for but we're not doing this to talk to ourselves obviously

[00:57:07] you know no definitely definitely not um and I think for my show I'm really just trying to make sure

[00:57:16] because my audience is creative of all kinds I don't care what it is um and I think that

[00:57:24] creatives be I feel like you kind of get overlooked that the word under I know under looks and no sound

[00:57:34] right hold on I mean I feel like I mean you're you're I see people who sometimes frown on the term

[00:57:44] social media influencer I'm like well that's that's part of the deal you know that's just as

[00:57:53] of course so it's funny because one of my cousins she is an influencer and she was helping me the other

[00:58:03] day like oh how you want to start pricing you know monetizing your content in the future when you

[00:58:09] start building and stuff and she's like so do you do you like like call yourself an influencer

[00:58:16] and I'm like me no I'm like I don't have that many followers I'm like no but I feel like the way that

[00:58:26] I'm going because I am literally a social media personality now yeah that's what's gonna be but

[00:58:33] we're gonna go with the chat I guarantee I'm gonna blow up social media I'm also like really scared

[00:58:39] of what that may look like you know because like when people like start to have their opinions on you

[00:58:47] and you know all that kind of stuff I'm very sensitive I'm like oh no you know like my voice

[00:58:53] I also don't I think you have a very charming voice but that's just me thank you I think there might be

[00:59:00] 20 other guys who this is where it's really this isn't much of a question but it's interesting

[00:59:07] how many to see who has a legit opinion versus who is just a bot only trying yeah trying to

[00:59:15] just pick on the first person they see that has that hashtag that has that

[00:59:19] whatever popped up in their feed whatever promoted post you know I I take it as I don't like the

[00:59:30] whole good any attention is good attention as like okay well you're here I don't want that no I'm

[00:59:36] sorry you're giving me the worst possible thing you can tell anyone no I really just want people

[00:59:42] when they're watching my content to feel inspired to actually show people what it is that they do

[00:59:49] so that they can get customers they can get clients people can come to their events or whatever it

[00:59:56] is that they're trying to promote so that they don't feel like they're alone because I'm just

[01:00:02] thinking about like me starting off like all when you're starting a new business or yeah

[01:00:08] especially on social media all you want is to get notice and for someone to know what is that you do

[01:00:15] because not only even if you're still trying to figure out what it is that you do

[01:00:19] once other people are acknowledging it that also gives you the motivation to continue to be like

[01:00:25] okay because this person says this is so great and they want to see this I'm going to make

[01:00:30] sure that I do that because marketing and just having a business it's all about making sure that

[01:00:37] you're catering to your client and your customer base your your followers all those people so

[01:00:47] yeah I just want to make sure that whoever is watching the content that I'm creating that they

[01:00:51] feel supported because like I said I'm creating what I would have hoped to have that's a good

[01:01:01] point too it's like this is it's kind of like when you're rating was this good food service was this

[01:01:07] good lawn care I was like well I'm treating you the way I would expect to be treated if I did the

[01:01:14] work myself instead of paying someone it is kind of a weird kind of being grateful mixing in with

[01:01:22] realistic expectations and I'm glad you brought that up because I used to have

[01:01:27] a late relative who would do the blame game she would make it personal and I was like

[01:01:34] you cannot do that this person oh yes he or she she came out to wrong me I'm like no

[01:01:44] they just had bad information so they didn't do a proper installment of the you know full equipment

[01:01:49] or yes they brought your pizza but it was cold but they're just it's kind of like the whole don't

[01:01:56] shoot the messenger you know yeah this is doing their job if you were on impress maybe

[01:02:05] to below five but don't don't give them nothing you know and I saw so many people oh they're

[01:02:12] just asking for more this and that being a ripoff and like you need to do a re-evaluate

[01:02:19] how this all actually works this is nothing personal I know people like that too

[01:02:24] it's a big issue everyone's always out to get them yeah or or they do the whole they're

[01:02:33] goading me into this it's too good to be true I'm like no this isn't even part of the sales pitch

[01:02:38] this is literally just how it's always been yeah it's okay some people just want to understand

[01:02:47] some people just want to be awful to other people who are actually doing their best possible

[01:02:51] thing they can do under the circumstances all I'll say is you try mixing all kinds of things

[01:02:57] when it comes to driving transporting lifting goods and as you have discussed before where

[01:03:06] you found out that wasn't for you you know it's like creating the goods and then having

[01:03:10] to do all the shipping and delivery and extra communication it's yeah when I started this podcast

[01:03:16] I took one look is like what kind of mic do I need what's in my budget I did a test podcast with

[01:03:23] some other beloved pals long story short I didn't I didn't dig our group one was focused on the

[01:03:28] video the other was focused on hearing how she sounded and I was just like we're not doing enough

[01:03:34] this isn't a show nothing personal I will always help you out with other creative stuff

[01:03:40] they're really good filmmakers in my opinion but it was one of those is like yeah when it comes to

[01:03:45] podcasts I'm doing pretty much all the research and I'm not going to keep driving here I'm not so

[01:03:55] that is a valid thing if we had done Skype or zoom at the time it really wouldn't have been

[01:03:59] different I was like yeah I think the vibes are just not there it just I gave this seven go

[01:04:06] arounds I think we should stall for now and but that was a good training for me is like okay so

[01:04:13] now I know how much time I'm going to put into this and when I'm doing five shows a week I want

[01:04:17] to make sure there's a theme there's all kind of connected and I have enough time to make

[01:04:23] Jari my guest here and all the others make them sound good and thank you also not

[01:04:31] I come prepared with enough just questions like what would I want to be asked in this scenario

[01:04:36] instead of well gee how to get into this no anyone could have asked that

[01:04:47] and I'm so glad both of us are still on LinkedIn because LinkedIn what do you think

[01:04:51] has changed the most about that I had no idea for the longest time they were sharing video now it's

[01:04:57] almost kind of become like a contrast to Facebook in a way is like share your personal story and

[01:05:03] if you want to create a blog create a blog here whoa hey that was not here we go it used to be

[01:05:10] connect but no one interacts yeah we're friends but he's up in Malaysia she's in New Jersey I'm in

[01:05:23] visiting Brooklyn well what have you liked the most about these new add-on features

[01:05:31] um well I was using LinkedIn heavily during the the job search process

[01:05:43] but it's hard keeping up with all the different birthday notifications and everything you're like

[01:05:47] because I was doing a lot of like reaching out to people and stuff and you know how the

[01:05:54] LinkedIn the random people that send messages like who are y'all I'm gonna

[01:06:00] but it doesn't seem to be as frantic as it used to be because for a while they would kind of

[01:06:07] be a conversation starter but it's like I don't know what I'm conversing with hi but who is this again

[01:06:15] yeah and this now they're just like we can do this for you there is a bit of that

[01:06:22] he's like all right I really don't care um but I feel like I've met a lot of like great connections

[01:06:30] off of LinkedIn that I just like never thought I would know where is this person

[01:06:37] like you know who Bootsy Collins is he was first of all Bootsy Collins I had a cat named Bootsy

[01:06:48] he um American faces wow like a music artist in the back of days

[01:06:56] whoa yikes man from Funkadelic wow and the TV is wow okay yeah um we're friends on LinkedIn

[01:07:07] and I was like that's so random like we're first connections I'm like how does it even

[01:07:14] celebrity who you never thought would even use the platform yeah this old man

[01:07:20] but actually when I think about yes I was using LinkedIn a lot when I was in my music industry

[01:07:26] phase because there's a lot of people like aspiring music professionals that are on there

[01:07:32] literally they'll make a post and then people will comment and be like oh you should

[01:07:36] apply for this place or you should apply for this grant or something and I was all in there

[01:07:40] and they had like their discords links that you can go to so I feel like when people listen to this

[01:07:50] pod it's gonna sound like oh what all the different sides what does she do

[01:07:56] um but you're at least gathering how everyone's on there yeah because I'm just thinking about

[01:08:04] like all the different things that I have like done like leading up to Vision 127 because originally

[01:08:11] the the purpose was because now it's a creative development in advanced company before it was

[01:08:17] artist development because I was obsessed with the idea of working with independent artists

[01:08:24] and I'm a dancer and I was like you know what to me stage presence is so important

[01:08:30] I like I feel like I have a really great year for music since you know I've been doing this

[01:08:36] for for years and editing audio and all that stuff you featured on an indie music trip yeah it's not

[01:08:43] like um so I had I had signed up for well it's a certificate it's from NYU a music industry

[01:08:52] essentials I got that I'm like okay at least I have this so if I decided I wanted to work in

[01:08:57] the music industry at least I got something I know a little bit of like the the background

[01:09:02] tried it out it was what the music industry stuff and I mean I still nowadays I just feel

[01:09:08] like I'm very adjacent to it because I realized I was trying to do development with the artist but

[01:09:16] I couldn't figure out what the right service was and how to price it because a lot of

[01:09:21] indie artists don't have money like that and then I'm like well if you're gonna work with me like

[01:09:27] I have to rent out a studio it's becoming too much like the fiber thing where I'm like yeah

[01:09:34] it was I really like it was gonna be yeah I was gonna feel like it was more overhead

[01:09:38] like trying to get the right studio and I also felt like part of it was also imposter syndrome

[01:09:44] like I know a lot about the industry but also I'm not in it really so for me to be so for me to be

[01:09:54] telling you how to do x y and z when like I've seen it but it's not like I got 10 years of proof

[01:10:02] of experience to tell you that this is how you should do this um but that's why I also was like

[01:10:07] I could I want to focus on stage presence and performance because that's what I know for sure

[01:10:12] in marketing but that was also a lot did you ever have any music or dancing icons growing up

[01:10:20] um dancing icons yeah um well there's all the misty copains of the world after all um

[01:10:28] um so I feel like when it comes to just like music and

[01:10:36] like just performing at a word shows and stuff like I feel like that was the kind of stuff I was

[01:10:42] really into but I'm a big jennon jackson fan when she was in her prime

[01:10:48] hmm he was super sexy and she could dance and I'm like huh stage presence in there and it's

[01:10:56] funny because like she's a very shy person you like watch interviews of her and just like

[01:11:02] girl have you forgotten you performed in front of millions of people

[01:11:06] it didn't happen overnight either and like your entire family is like music royalty like she's

[01:11:14] athletic she's she's extremely humble so I feel like she really is a big inspiration to me

[01:11:21] not only for like performance but just like personality and also I think the style of

[01:11:31] artists that I like are not powerhouse artists and I had told my my boyfriend that the other day

[01:11:39] because I was like you know what I think that's why I like jennon because like her music is very

[01:11:42] calming and you still can dance and you know and she's also like a good person but like other

[01:11:48] people like like water like well over the top and I'm like I don't want to hear that I just

[01:11:55] want to just be vibing and just chill out so there's a lot of artists now there I like that

[01:12:00] there's a person who kind of is varied on what they're remembered for and it's like well

[01:12:09] let's let's look back at my accomplishments instead of what you don't like about me right now

[01:12:15] because um I say like a lot of obvious on these for the younger black artists that are

[01:12:24] singers not necessarily uh like no money or

[01:12:30] k-money just like random people tiana taylor people that are that sing and dance they say that

[01:12:38] jenny is the blueprint for for creating that type of vibe like anyone who's showing their stomach

[01:12:45] in their abs is probably from jenny because that's what she did back in the day and I feel

[01:12:49] like she's very underrated even if they didn't watch much or listen to much of her they have some

[01:12:55] kind of inspiration and that's the other thing too you see people who are being compared and they

[01:13:00] hate when they're being compared it's like it's a compliment or it's just an evaluation even

[01:13:05] if that's not what you're going for because I mean the thing is about music a lot of people

[01:13:10] want to sound similar regardless and a lot of people also try to be so different that is like you

[01:13:18] have a very specific audience that's not going to expand beyond that so yeah that's like she's my

[01:13:29] inspiration in that kind of way um but I feel like that's kind of just evaluating all that and then

[01:13:37] staying different artist and I'm like y'all is not up to par

[01:13:45] cool it's like because to me like performance is so important to me and there's a lot and I always

[01:13:52] say this I'm like you can make a fire track in the studio but if you can't perform it live then

[01:13:59] my bull is all this for yeah and a lot of like younger artists are newer artists are performing

[01:14:07] on stage and they're like lip-syncing or just like singing over the track and they're off key

[01:14:17] and like it just don't sound good I don't even know like I don't know why you're doing it

[01:14:23] how do even just people judge a talent show when half the time you're seeing people who are doing

[01:14:28] copies of copies you know and it's like it's not even a tribute it's just not even a live it's

[01:14:36] I'm doing a cover of someone who clearly did better

[01:14:40] and then it's like it's not it but I'm grateful though because I've been meeting like I said

[01:14:46] um music industry adjacent and even when I started with one who said like when I decided to actually

[01:14:52] when I started with one said like I'm so adjacent I say this is a record label nothing like I'm

[01:14:57] just here to help and then they can go off and do whatever they want to do

[01:15:02] but um I've been meeting a lot of like independent artists that are here in Dallas that are very

[01:15:08] so many and I'm just like you know what I really hope that my platform can help these people to

[01:15:16] so more people can hear their voice and not just the platform but the events that I'm hosting

[01:15:24] and I plan to host in the future too I literally just want to be that creative hub that's like all

[01:15:30] right we're not going to focus on me necessarily it's all about what it is that y'all want because

[01:15:38] I get more satisfaction out of seeing other people fulfilling their dreams and doing

[01:15:43] what they want to do what do you want can like what is it that y'all want to do because like

[01:15:49] and then there's also a lot of people that are looking for things to do yes and I'm like okay

[01:15:55] so that's like right now I'm in the phase of trying to figure out my okay I can

[01:15:59] help people like concentrate inside and do some workshops surrounding different

[01:16:07] topics of creativity and then I have the content which is its own thing and then events like I just

[01:16:15] want to create more events and really feel like I'm building a community of people so that they

[01:16:20] can come in and no matter what who you are you can share you can meet more people because

[01:16:27] for me as a creative I get inspired when I'm around other creatives

[01:16:31] and go like instantly like that's what I need to feel and there's also a lot of creative communities

[01:16:38] and events that are out here but I'm also the type of person where I'm like I want to be

[01:16:44] different from everyone else and I'm gonna figure out how to do that because I don't want to be

[01:16:49] another business is like oh I have another networking event okay well different is is yours

[01:16:56] from my ideas all the same don't be the 20th person to share their card

[01:17:02] so um yeah lovely and

[01:17:10] well why do you think you've had the amount of support that you've had

[01:17:15] and how has that shaped your goals do you think well I think it's 20 because like I feel like

[01:17:25] I have a lot of people around me that are not necessarily like me

[01:17:35] yet they're still very supportive and they're like like we know that you're capable of a lot

[01:17:41] and we deserve to be able to do what it is that you want to do

[01:17:47] but when it comes to

[01:17:50] like actually being supported by people within the creative field it just makes me feel very good that

[01:17:57] they recognize what it is I'm doing and they feel like oh yeah I'm glad that you're doing this

[01:18:04] because I've definitely had like testimonials for different initiatives I've done over the last

[01:18:13] few months of in keepers like this is such a great thing that you've done I'm glad that I came

[01:18:20] like last last fall I created a dance fitness class a dance fitness and therapy class called

[01:18:30] rhythm therapy that's it's under the vision with the seven umbrella when I get away I think as

[01:18:37] creators and just you know regular people too you're already technically doing your own dance

[01:18:42] business wise so here you are and just I mean the purpose of rhythm therapy was to do some cardio to

[01:18:50] you know because I'm a dancer but I don't be working out and I don't dance like I used to even

[01:18:55] I was feeling like I was losing my rhythm so like I'm gonna do this and then the second half

[01:19:02] the class was like a meditation session so everyone who came into the class

[01:19:11] I have them write down on a piece of paper what is one thing that they want to release from the week

[01:19:17] so it's like some negativity like something bad happened I want them to like write it down and

[01:19:22] then they'll hand to me and then the second half of the class I'll turn that into an affirmation

[01:19:28] and this would be like a class a meditation kind of and then meditation afterwards and

[01:19:36] I remember that I think the first one I did because I'm doing the same having them repeat

[01:19:41] these affirmations to me and we'll be like like I deserve to be happy and a lunatic or something

[01:19:50] and something like that and the testimonies I was getting were like I actually cried

[01:19:57] I was like hey that's a reward I'm like you did good I thought I want you to cry but also

[01:20:03] that that's great that means that I'm not you do something that you felt like you're actually moved

[01:20:09] I was just enjoying it's nothing wrong with that um so I do plan on bringing back rhythm

[01:20:15] therapy this year but my my biggest issue with everything I'm doing with the vision with 2007

[01:20:22] now is because my ideas are so big I'm realizing that I really do need help and I'm like there's a

[01:20:32] lot that I can be doing and running at the same time but it's only just me and I mean I do have

[01:20:37] people that are helping me but I'm like I need a solid solid solid team that will be like

[01:20:43] I don't handle rhythm therapy for you I want to have three others who you can train to follow your

[01:20:49] lead yeah because like I I don't want to be in five places that one so also for anyone who is

[01:21:00] just aspiring to be an entrepreneur and really just trying to figure out what it is that you

[01:21:05] want to do and if you are multi-passionate and you have a lot of things that you want to

[01:21:10] do like it's not a bad thing for you to really just hone in on one thing first and work your way

[01:21:19] to the next thing and when I first was starting I'm like how you want to tell me I have to only do one

[01:21:24] thing now you really should because focus on this one thing first build it up and then move on to

[01:21:31] the next thing because that's at least kind of be solid before you move on and then because

[01:21:37] if you're just creating all these different things and then nothing happens like you know or

[01:21:44] one thing starts to fall away and I don't want that to be rhythm therapy because I I'm still

[01:21:51] getting feedback from it they're like bring it back like I want to but I don't have time like

[01:21:56] it's just me instructing like I need you know additional bodies needs some extra resources

[01:22:03] yeah you know so I think lots on to that audience keep them yeah but also too because everything

[01:22:14] I'm doing with the vision 127 is community-based I have to focus on building the community first

[01:22:21] before trying to offer all these additional things and I feel like that's what I'm doing with

[01:22:28] when a creator's connect like I'm meeting all these new people

[01:22:31] like now you're part of my vision my 127 fan also I have this to be a part of you know

[01:22:40] so I mean as a part of community building is actually thinking of like okay I do this first

[01:22:46] this is how I start funneling you guys into these other things instead of having like five things

[01:22:51] and you're like no more having to play roulette yeah that's really that's what it felt like so now

[01:23:01] that's what I'm just focusing on is the one creator's connect and it's building up the content

[01:23:06] and then getting my community so when I I mean have my event is coming up next month

[01:23:13] so I'm like oh yeah I'll come be right out so now you're here this is what else I got going on

[01:23:23] it's all a type of process now it really took a long time to get here it's really

[01:23:28] understanding like this is the marketing side that I didn't really understand that you have to be

[01:23:33] very strategic and not try to do everything all at once because it's going to be a problem in the future

[01:23:43] so that's the earword that's the audio byte of the overall chat

[01:23:55] yeah so so we've learned a lot here we've learned how to be in multiple places but not

[01:24:02] do more than you can keep up with we've talked about combining interests with passion and the

[01:24:11] dime and then now you pretty much have ended it on testing the waters and then deciding this can

[01:24:22] happen this is I'm going to keep that open I'll potentially return to that but now I know the

[01:24:28] extra resources and I need a team so now it's time to recruit the team and teach them my tricks

[01:24:39] because I feel like I have an ADHD brain I'm like I can't like I need somebody

[01:24:44] we all kind of have a variation of it this is like please just hold me down so one thing is interesting

[01:24:50] one minute and then by lunchtime you're like oh I don't know what it is about today but

[01:24:56] I'm like clock out early like I don't want to do this anymore

[01:25:02] that happens so

[01:25:04] yeah it's true it's true okay well this was delightful and I hope you got some reward

[01:25:12] kind of sharing your voice I've learned something I learned many things I learned

[01:25:20] you you made the best of your college and I mean I did college but I felt underwhelmed by it

[01:25:30] other than the degree so I mean it's interesting how you kind of used a few other stepping stones to

[01:25:36] kind of alleviate any of these stress you were feeling in the moment

[01:25:45] if anything I mean just about everybody has worn different hats but not everyone looks as

[01:25:51] fondly at acquiring all the different skills they feel really matter so if anything

[01:26:03] I'm just like I'm always thinking about this like you know I've done a lot in the past but

[01:26:11] I'm grateful for all these skills because it's either I can feel you for something or I can teach

[01:26:17] it to somebody else so if anyone was hating on me and being like oh she's doing too much like

[01:26:24] look I have new skills now I'm helping a lot of people who are not doing anything

[01:26:27] for other people and so you can say whatever you want but this is like what I'm doing for

[01:26:33] other people now and because now how all this knowledge I can't go to waste

[01:26:38] yeah it's not going to go to waste because you're you you're an awesome version of you

[01:26:44] and you're gonna keep using it for your brand until you don't want to do this

[01:26:49] thing so yeah absolutely I'm not like asking you to like the brand in fact

[01:26:55] I'm just asking you try it out

[01:27:02] and you're gonna keep doing it because you like doing it so there's in the cinema alone outside of

[01:27:09] the you know making the business work

[01:27:18] man oh man so pretty insightful and good to know that someone is fighting a good fight

[01:27:26] and

[01:27:27] I think you've gone beyond the trying I think you

[01:27:33] you've already been you've gone beyond the stepping stones by always repeating it back

[01:27:40] to yourself saying hey I'm not gonna give if he answers there's yes and there's everything else

[01:27:47] and I'm you you hate the word miracles you made that pretty clear at the start it's like no

[01:27:56] miracles daydreams that's not who I am I want actual legit stuff set in stone

[01:28:05] instead of having it fade into pixie dust yeah like you just have to try it and what if for

[01:28:12] you see if it's going to be real or not I create my own kind of magic

[01:28:19] instead of praying that there's something out there that works for me you know

[01:28:25] you talked about your faith but that's just part of who you are versus

[01:28:29] I'm using this to shield me from something that's becoming a problem or just doing it

[01:28:37] because it's a cool thing to do it's like no this is me it's instilled in me this is

[01:28:42] part of my part of my DNA so it is that's what it feels like there's no other way

[01:28:55] it's you baby uh so this was this really was pretty fascinating I think just because

[01:29:02] whenever we get content creators and just other business you know it's just

[01:29:07] we can talk the talk and everything but it really became down to eyes on the prize and

[01:29:18] you decided to sum up why you made all these different goals and what you thought you actually

[01:29:24] accomplished so we got pretty real here yeah I mean thank you so much for letting me speak

[01:29:32] absolutely I I try not ever limit myself I see so many who do and I don't understand

[01:29:38] unless again they've said I've tried this it hasn't worked for me instead of just dismiss

[01:29:44] dismiss dismiss yeah yeah and also since I interview people too there's so many times when I want to

[01:29:53] butt in the conversation I'm like no it's all about things it's it's hard I'm always focusing

[01:29:59] on them right now um because like I want to say an additional thing isn't and a lot of people

[01:30:06] recently have been like oh don't you want to get interviewed too like actually yes because

[01:30:12] I feel like I'm holding myself back you love you I'm trying to keep the video short for content

[01:30:19] purposes okay very enough hopefully we were we were short and direct but very nice very nice

[01:30:30] so you're welcome back anytime maybe if we get another dfw music round table

[01:30:36] well I'm sorry you answered some of the questions or moderate oh yes oh you're like so do you know

[01:30:45] what do you know

[01:30:50] oh seriously this is a real blessing and I had no idea where this is gonna go I mean

[01:30:55] other than what I was prepping for but it's just always yeah the interview process is magnetic in

[01:31:01] a way this is like see hey hopefully we told the story some kind you know instead of we went beyond

[01:31:07] just the I like myself yeah because it's important to really know people and just what it is that they do

[01:31:20] because that's the way I feel like this whole conversation is like

[01:31:24] my brain what's constantly going on like this in many ways you're gonna sleep easier because you're

[01:31:31] like a blood off an inner part of my body yeah oh really there's no secret building up

[01:31:39] ready to explore I like to be an open leg because a lot of people are mysterious like okay

[01:31:48] no absolutely I have had to talk to guys saying I don't think you're toxic or anything but

[01:31:54] you got to see a therapist at least once in your life and don't do don't hide behind the

[01:32:00] I'm a guy therefore I must always be tough by a shade by saddle expectations like no you

[01:32:08] if you're in a marriage crisis if you're in a middle life crisis if you are have done

[01:32:14] everything and work is just eating you up you got to talk to someone and you got to

[01:32:22] find different ways to communicate it's never too late to this is not me saying turn your

[01:32:29] boat around and go back to shore this is me saying maybe you can find a different way to

[01:32:37] get to where you get you know instead of waiting on the train or going by bicycle you know

[01:32:43] I mean anything sometimes it's the smallest thing and it just built up over time and so now you're

[01:32:49] having doubts and second thoughts about something else that technically is working but doesn't

[01:32:55] necessarily need to be addressed right now or is working but there's something else that impacts

[01:32:59] that don't have it be all these dominoes you know that effect you know and again

[01:33:07] easier said than done there's some people are like hey I have tried it I don't feel like

[01:33:10] someone's listening to me I don't know how to communicate it so like just try it a few times

[01:33:15] please just just so it doesn't bottle up again and so you again you hit on so many things you're

[01:33:24] just like hey I don't know what it is but I don't feel like I should continue a course I'm

[01:33:31] going on to a different train track right now you know I guess it is very important to be

[01:33:36] self aware and if you just keep on doing things without like thinking and give yourself you have

[01:33:45] given yourself some control I've done this with the podcast there was a joke I made where I'm like hey

[01:33:51] I didn't mean any harm with that but I feel like that could be taken out of context so I'm going

[01:33:55] to play God jury and executioner today and omit that line that I said yeah they're safe

[01:34:08] we've got to be positive here especially when I said in the opening line here's a positive chat

[01:34:14] didn't sound too positive there and 50 I always have fun talking about that I'm sure you do your own

[01:34:20] notes it's fun doing the timecode okay 51 seconds the internet went out so therefore

[01:34:28] we got that one blooper where it all goes to black

[01:34:35] self-time and you took up a great chunk of time and it was beautiful time it was

[01:34:43] it was really just value you and make us just chatting you were chatting but I mean

[01:34:53] you also were talking about just do away with the whole dream concept so I think a lot of people

[01:35:02] could definitely go with that that that's definitely something I think that gels don't

[01:35:06] instead of talking about I can do this or making miracles become realities like just

[01:35:12] there is no dream there is yeah yeah I think it's much time as you need today and start

[01:35:24] yeah so we have to be absolutely better safe than sorry as you did also state so

[01:35:32] right well so I'll keep you in the loop you shouldn't have to wait too long let's aim for

[01:35:39] August how does that sound to you it's short it'll be actually during a music week

[01:35:46] oh okay after all you create music so well you work with music creators you did not

[01:35:53] create music you you work on your dance but well technically I used to make beats but it's irrelevant

[01:36:03] but also there you go you might want to continue it again once you find a better editor

[01:36:08] you have time and patience with I don't know I never thought I would size to my life

[01:36:13] it's oh my gosh I once did valet I thought that was it for me in terms of driving jobs

[01:36:18] and here I am now doing security based jobs where I drive around to clients properties and report

[01:36:23] your property is safe so every job complements the other I never would cash register again but

[01:36:32] I'm sure someone saw my resume hey has customer service experience even if it was only for a

[01:36:36] year so yeah it probably didn't even have anything to do with that but you never know

[01:36:44] so I loved how you kind of removed a lot of the doubt you there was no head in the clouds tonight

[01:36:50] and it was all just I'm getting this I mean but it's not gut instinct anymore I'm actually

[01:36:59] asking some exterior questions that are actually coming back and only mean a better direction than

[01:37:08] what I actually had before very nice very nice very magnet we gelled okay

[01:37:17] I hope you have a wonderful rest of the night tonight Jari and seriously that

[01:37:21] you're welcome back anytime at all and I hope to meet you at some cool event just because

[01:37:26] I'm overdue for networking and I feel like the world is ready to mature a bit because

[01:37:32] we can't keep feuding over politics and societal issues and COVID

[01:37:44] well speaking of events I do have one next month on June 29th it's the 127 creator brunt

[01:37:52] it's my second year doing it a lot more people are going to be there this time

[01:37:57] it'll be the third yeah oh my gosh it really is summer I'm finally starting to get like event

[01:38:07] materials I got everyone who's helping me on the event staff they all got a ranger now I might look

[01:38:12] this year we're a little more professional like this is gonna be legit every year's gotta be

[01:38:20] stand out in its own two feet instead of yeah actually this year we're doing

[01:38:26] a game my game show that's called a showdown oh so quiz about so there's gonna be three games also

[01:38:35] depends on the timing we start on time but

[01:38:41] the games are it's called guess that hum so there's gonna be two teams one person's gonna

[01:38:47] hum a song the team's gotta guess who the artist and the and it might it's gonna be funny because

[01:38:54] hearing people hum is not gonna be cute isn't we trivia it's actually gonna be kind of freaky

[01:38:59] because you're like I think I don't know this is going to be trivia I have to figure out what

[01:39:07] kind of questions to ask for that um and then a dance off and it's gonna be based off like

[01:39:14] different decades or like genres like different areas of like dances yeah so like this year is very

[01:39:24] heavily based on audience participation it's like y'all know about the conference event and

[01:39:30] not want to dance like you have to come stay you have to do something so that's my effort

[01:39:37] of making an American event a lot different because I've gone to many and I used to work for an

[01:39:43] everything uh company you know just very much like hi I do this handshake very dry like nah

[01:39:50] I need entertainment in my life that's what envision when you said in return will be

[01:39:56] instead of we have loud music in the background and treats and cookies and was like no we're

[01:40:01] doing more and also I'm gonna force people to talk to you today there you go instead of

[01:40:08] waiting for the clock to wind down yeah so I already know that days don't go by so I applaud

[01:40:15] your courage is three hours and it's gonna zoom by I know lovely there you go get it well thank you

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